1/6/2024 0 Comments Google trends profileIf you’re just starting your business and you haven’t yet made a name for yourself, content creation will insert you into public discussion and with Google Trends, minimal resources are needed.Īre you thinking of venturing into a new product or service? Google Trends allows you to search for the popularity of a term or topic over time to gauge if it is a worthwhile business move. The trending topics feature is already linked to articles and videos, making your job even easier. By writing and posting articles about the topics people find important, you will draw traffic to your social media accounts, company website, and blog. With this information, you will have a feel for what the public is thinking and talking about at any given time. As we have seen, Google Trends allows you to view trending terms and topics from the past 24 hours or in real-time. Actively keeping an eye on Google Trends’ recently trending feature is an easy way to find content. Stay relevantĪs a small business, it will be imperative to create engaging content frequently in order to stay relevant. Analyzing these cycles can help you stay ahead of your competition by meeting consumer needs early. You may even be surprised to learn some of your products and services gain popularity at specific times of the year. Certain products and services you sell may gain popularity around Christmas time or Valentine’s day or maybe at the beginning of the summer but customers and potential customers begin to search for those products and services months in advance. Understanding the cyclical popularity of an item or service is important for planning what time of year you launch marketing campaigns as well as when to offer special promotions or sales. Google Trends is a great tool to help you analyze seasonal trends. Get a jump on the competition by understanding seasonal trends Now that you understand more about the data, let’s look at six ways you can use Google Trends to your business’s advantage. Google also explains there are three types of data that are not found in Google Trends: terms with very low search volumes, searches made by the same user in a short time span, and searches using special characters. Google states that Google Trends data is unbiased and consists of only a percentage of searches. If you click on the trending searches, Google provides you with current news articles about the term, phrase, or person. You can filter the searches by category allowing you to focus on trending searches for “entertainment” or “sports”, for example. Google uses an algorithm that collects data from YouTube, Google News, Google Search, and Knowledge Graph in order to deem what is “trending”. Here you do not see the number of searches or the exact search that was made. Real-time trending searches are recently searched topics that have jumped in traffic and are updated in real-time. Under this section, you can see the exact query and the number of searches of the top searches on Google. Google explains that daily search trends are topics that have seen a significant increase in traffic over the past 24 hours. You can search the popularity of a specific term, phrase, or person, view daily trending searches and real-time trending searches or explore a year of trending searches. On the Google Trends’ homepage, you have three main options. Let’s take a look at Google Trends’ data collection methods and then discuss 6 ways you can use that data to help your business become more successful.ĭo you run an online business? You might need translation serivce!Īs stated above, Google Trends’ aim is to allow users to view Google search statistics, such as the popularity of a term over time or look for currently trending searches. Whether you are planning when to launch your next marketing campaign, contemplating entering into a new industry or foreign market, or simply conducting a competitors analysis to keeping an eye on your competition, Google Trends can be an ally. Google Search is indisputably the king of search engines with over 1 trillion searches per year, which means you will be tapping into a wealth of data when you use this tool.Īs a savvy business owner, you can utilize the data to form business decisions. What if I said you could employ the help of the world’s biggest search engine to conduct market research for you and you could do it for free? With Google Trends, you can! Google Trends is a tool developed by Google that allows you to search the popularity of topics and terms within a given timeframe and location. But doing it yourself requires a lot of resources as well, it includes paid focus groups, keyword tools, observation, surveys, and customer interviews. If you own a small business, you may not have the money to pay a market research company. Conducting market research can be difficult, time-consuming and expensive.
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