1/7/2024 0 Comments Person aha momentConfirm or adjust your hypothesis with further investigation. If you're in the early stages of your startup, you likely don't have a big enough user base to jump to conclusions based on raw data alone. Most retained users AND just a few churned users = correlationĪ correlation between behavior and retention is your first clue that you're on the right track, but it isn't everything.Just a few retained users AND just a few churned users = no correlation.Most retained users AND most churned users = no correlation.You're looking for a set of behaviors exhibited by users who stay and not behaviors exhibited by users who leave. Put together a list of 10 to 20 behaviors (or a combination of behaviors) that correlate to retained users. ![]()
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